The Table page displays a submission's general information and data using tabular layout. Watch video
Submission information
Submission Number: 177
Submission ID: 1173
Submission UUID: 22480c8a-210f-4238-a79e-c7d1596d01a3
Submission URI: /2025/abstracts
Created: Wed, 06/18/2025 - 11:52
Completed: Wed, 06/18/2025 - 11:54
Changed: Mon, 07/28/2025 - 19:59
Remote IP address: 105.245.56.39
Submitted by: Anonymous
Language: English
Is draft: No
Current page: Complete
Webform: Abstract
| Title | Dr. |
|---|---|
| Lastname | Rammile |
| Firstname | Nthabeleng |
| nthabelengrammile@sun.ac.za | |
| Mobile | 0713277231 |
| Institution | Stellengbosch university |
| Biosketch | I have a PHD qualification in Marketing (Brand Management). I am currently working as a researcher at Stellenbosch University, doing research on the impact of personal branding on graduate employability. I also supervise students doing research on brand communication. I have 12 years of experience as an academic from the Free State University. |
| Is there a Second Presenter? | No |
| Title of Presentatation | Personal Branding for University Graduates: A Literature Review |
| Theme Selection | THEME 4: Social Work Education, Transdisciplinarity and Curriculum Development |
| Subtheme FOUR Selection | SUB 4.1 Preparing future social workers for roles in in nontraditional social work environments. |
| Select your Presentation Type | Oral Presentation |
| Abstract | Increasing competition in the world of work continues to heighten the importance of personal branding for graduates and their career development. Personal branding initially emerged as a marketing concept and evolved over time to become a tool that graduates can now use as a strategy for the presentation of skills, identity, values and career goals. This literature review observes the relationship between personal branding and graduate employability. Emerging themes over the past decade are observed. Specifically: the definition and evolution of personal branding, its connection to employability outcomes, the influence of digital presence, the role of authenticity and self-concept, institutional support, and the critiques surrounding personal branding as an ideological construct. A key challenge that remains is one of ensuring that introverted and marginalised graduates are not forced to conform to extroverted norms. While Universities are slowly acknowledging the role of personal branding, its integration into curricula and career services remains a challenge. It is therefore encouraged that future research needs to focus on coming up with inclusive, ethical, and authentic strategies. Such strategies should consider psychological and social impact while assisting graduates to package their personal brands successfully. |
| Title | Prof |
| Firstname | Marili |
| Lastname | Williams |
| Does the Abstract fit the selected Theme? | Somewhat |
| What Area does this Abstract Focus on? | Personal Branding for University Graduates: A Literature Review |
| Status | Rejected |
| Title | |
| Firstname | |
| Lastname | |
| Does the Abstract fit the selected Theme? | |
| What Area does this Abstract Focus on? | |
| Status | Pending Review |